The Letter I: On Authenticity is a brand new 52-page booklet by Ian Lynam that examines notions of authenticity via design, consumption, and history. 

The desire to be authentic—to live an authentic life stands as one of the greatest driving forces of life today. Authenticity is also one of the biggest myths of the contemporary moment—a symbolic construct predicated on our relationships to consumer culture that seemingly helps us to define choices we make in how to live our lives. The drive for authentic goods and experiences fuels desire and like an enticing bit of social media, the sense of satisfaction vanishes into the stream of experience incredibly quickly once digested.

Edited by Taro Nettleton and lovingly offset printed in a mix of four spot colors, The Letter I mixes symbolism, memoir, institutional critique, very silly yet tragic illustrations, some lovingly-placed clip art, and a pinch of ritual sacrifice applied to some of the silkiest Japanese papers globally. The book features gatefold covers with an illustrated inside cover and is staple-bound.